Actress Nayanthara is one of the leading actresses down the south. She enjoys immense stardom especially in Tamil Nadu and she is referred to as Lady Superstar by her fans. Her films manage to grab a lot of audiences to the theatres despite the absence of a lead hero.
But, Nayantara has a habit of not promoting her film. As soon as she gets done with the shooting and dubbing part, she moves on to the next project and will not take part in any promotional activities. This attitude of her is now affecting the performance of her films. The recent example is Airaa.
Nayan was seen in a dual role in this horror flick. The film was released in both Tamil and Telugu last week but failed to perform well, It collected a total of Rs 7 crores gross in Tamil and Rs. 2.5 crores in Telugu, which incurred huge losses to the producers. Industry sources claim that if Nayan has promoted the film, it would've managed to collect at least 15-20 crores in the first week. But nothing cant is done as the damage has already happened. We have to see whether Nayan will change her style of work, from now on.