Among various social campaigns taking place in social media, one of the thread that has been trending since a couple of days is #ReadingIsGoodChallenge. Amara Chitra Katha has begun this challenge by nomination Rana Daggubatu and few others, who were associated with them.
Rana Daggubati also accepted the challenge and nominate his colleagues and associated. What's more interesting is that Amala Akkineni has taken an active role in this. When she was nominated by Ram Prasad she accepted the challenge as said she reads 'Stories At Work' and also nominated Samantha Akkineni, Upasana Konidela and Sumanth Akkineni for this #ReadingIsGoodChallenge. This has been a very positive campaign as it encouraged reading and many of them have started following the campaign & thread. And being a bunch of book worms, our actors also have taken active participation and much more shall be added to the list