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Radical & Innovative Marketing Strategy for War

Monday,September23rd,2019, 12:44 PM

Yash Raj Films War, promises to be the biggest action spectacle of all times. War will see the two superstars push their bodies to pull off jaw-dropping, death-defying stunts in a bid to beat each other. And it seems even during the promotions of WAR, the team wants to bring their rivalry to the forefront!

“The entire promotion campaign of War has been designed to build the intense on-screen rivalry between Hrithik and Tiger. And looks like the team is going to do something extremely innovative and radical. In order to build the ferocious showdown between the two, the makers have decided that Hrithik and Tiger won’t meet during promotions! They would be doing everything separately and constantly build the element of WAR between the two. The makers want audiences to see Hrithik and Tiger for the first time on the big screen! It’s disruptive but it will definitely position the promise of the film brilliantly.”

Director Siddharth Anand confirms this news saying, “War pitches two of the biggest action superstars in this huge showdown and we want audiences to see Hrithik and Tiger together, for the first time, only on the big screen. We want to hold the magic of seeing them going after each other and increase the anticipation for the movie. Hrithik and Tiger have fought each other mercilessly and we wanted to translate this on-screen rivalry into an off-screen conversation point. They will not share the same stage during the promotions of the film. The team is designing events and moments that pitch them against each other at every given opportunity. You have to wait and watch for this plan to unfold.”

 

 

War has been shot in 7 different countries and 15 world cities. The country’s hottest action heroes have raised the bar of action by mercilessly fighting each other on ice, land, water and air. Four action directors from across the world have been roped in to choreograph the biggest, never seen before action spectacles on screen.

 

Produced by Yash Raj Films, War is set to release in Hindi, Tamil and Telugu on the big national holiday of Gandhi Jayanti (October 2nd). It also stars Vaani Kapoor playing Hrithik’s love interest in the film.



Author :       Publisher : FilmyBuzz  

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