Allu Arjun's movie Ala Vaikunthapurramuloo became a big blockbuster at the box-office. With standing the competition from Mahesh Babu's Sarileru Neekevvaru, the actor successfully registered many records at the box-office during Sankranthi this year. The movie completed a run of 18 days already and the film unit too almost stopped promoting the film.
To give a proper ending to the promotional campaign of Ala Vaikunthapurramuloo, the makers held a Thanks Meet to distributors in Hyderabad. During the event, the film unit launched a promo that just went overboard. The makers of Ala Vaikunthapurramuloo claimed that the promo is 'All-Time Industry Hit Trailer' and Allu Arjun registered an All-Time Industry Hit with a swag.
The way they promoted it just says that Allu Arjun alone is capable here in creating records and the way they projected it is not positive too.
Hence, in the end, Allu Arjun unnecessarily grabbed the negative attention.