Hero Prabhas, has always been talking about reviving their home production house that produced many films of Krishnam Raju, his uncle. Even though they did produce Rebel and Billa, they did not turn out to be as profitable as expected. But Prabhas encouraged his cousins Vamsi and Pramod to enter into distribution and production. The result is UV Creations.
After taking over several theatres and renovating them, UV decided to construct some huge multiplexes in areas they haven't entered too. In first phase, Prabhas has asked his friends to acquire land in Nellore and Ram Charan too joined him in this business.
So, both the heroes have decided to set up distribution and exhibition business. UV entered Nizam with Rangasthalam and it is said to be the first joint release of Ram Charan and UV Creations. After this, they have long term plans to expand all over the two states as per the reports. This is a great sign, isn't it?