Sarileru Neekevvaru and Ala Vaikunthapurramuloo are the two movies that released at the box-office during Sankranthi. Both the films ended up as hits on the release day itself. The audiences loved both the films and the makers of the two films are promoting their movies in an aggressive manner.
Interestingly, Ala Vaikunthapurramuloo team claimed themselves to be Sankranthi winner. But, the actual and real Sankranthi winner is producer Dil Raju who invested money in both the projects and now ending up taking huge money home.
Dil Raju is one of the three producers of Mahesh's Sarileru Neekevvaru and on the other side, he also got the Nizam distribution rights of Allu Arjun's Ala Vaikunthapurramuloo. With both the films becoming blockbusters, Dil Raju's bank account also gets credited with huge money.