Right after Saaho, Prabhas had the privilege to stop the shoot for his ongoing film and pick something else to prove his stamina at the box-office but the actor did not do it. Many questioned his choice of picking a script narrated by director Radha Krishna Kumar, who made Jil with Gopichand. Since Jil also failed at the box-office, many expressed second thoughts on the selection of Prabhas.
But, there seems to be an interesting strategy behind Prabhas picking up this movie. Apparently, after making Varsham, Prabhas realized the importance of doing love stories and getting connected to youth. Darling and Mr. Perfect have also given good reach for the actor. After that, he did mass actioners and commercial films. Hence, he wanted to do a love story to satisfy his desires.
Around the same time, director Radha Krishna approached Prabhas and everything fell in place.