Cisne For Arts launched “#PlayFromHome - A Music Compilation with Bands” from Police Band of Cyberabad Commissionerate, Salesforce, Cognizant, RealPage, Novartis and Zemoso Technologies to celebrate this year’s World Music Day.
The music album features Old Concert recordings of Ustad Zakir Hussain from ‘Confluence — Ustad Zakir Hussain, Bela Fleck, and Edgar Meyer,’ Begum Abida Parveen from Paigham-e-Mohabbat- Abida Parveen and Muzaffar Ali, by artists Purbayan Chatterjee, Jimmy Felix, Flute Nagaraju & Rajesh Vaidhya, also a special appearance by noted singer Kailash Kher.
The #PlayFromHome initiative of Cisne For Arts is aimed to reach out to the corporate world to join in its mission to heal the world through song and show solidarity with people searching for a creative release in times of social isolation and work-from-home. To provide an antidote to the stressful work-from-home reality and to create a beautiful piece of music.
Cyberabad Commissioner, V C Sajjanar, said “Cyberabad police strongly believes music can heal the world, Cyberabad Police Music Band wishes everyone a happy world music day”
Music composer and Singer Kailash Kher said, “I am happy to note a unique initiative to spread the healing power of music is being conducted by Cyberabad Police and Corporate Bands of Hyderabad. In his note over a video Kailash said "Jai Jai Kara (a hindi version of the Bahubali song Jai Jai kara) Hyderabad Vasiyon Dena Saath Hamara" (Hyderabad people extend your support), he congratulated the musicians for bringing together a music piece to spread love and harmony for the humanity"
Harini Madhira, Founder, Cisne For Arts, said, "We as a company have always believed in the power of music and Indian art forms, in particular, to beat stress and engage audiences. We have introduced Indian art forms in the corporate setting with much success. In times of social distancing and work from home processes, companies need such activations to engage and break the monotony of the workdays. We felt that music was the big connector, whichever the industry. So, we used this opportunity to bring people from three different backgrounds on a common platform. Everybody just took off to it!”
“PlayFromHome” resulted in an album that just took 10 days, a convergence of passion with the profession of corporate music talents in harmony with musical maestros to spread the message of harmony and peace. Through this endeavour, Cisne For Arts wants to reinforce the fact that no matter how difficult the times are, music will sail us through.